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A escolha das instituições financeiras pelos microcomerciantes no Gana

A escolha das instituições financeiras pelos microcomerciantes no Gana

Akowuah Elizabeth Ampomah / Nicholas Tanye

52,49 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Banca
ISBN:
9786202330428
52,49 €
IVA incluido
Disponible

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Sobre IBD

Este livro foi escrito por jovens investigadores de renome que procuraram identificar as escolhas financeiras dos microcomerciantes nos países em desenvolvimento e os fatores que influenciam as decisões desses comerciantes. Centrou-se particularmente nos comerciantes do mercado ganês na capital, Acra, e procurou identificar várias razões financeiras que influenciam a escolha de um comerciante por uma instituição financeira em detrimento de outra. Entre as várias práticas de poupança e dados demográficos revelados pela pesquisa, os autores também identificaram quatro fatores principais que influenciaram a escolha de uma instituição financeira pelos comerciantes em países em desenvolvimento como o Gana. Esses fatores foram a proximidade da instituição financeira, a acessibilidade a empréstimos, outros produtos e serviços e a boa reputação ou confiança na instituição.

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