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Developments in Australasian Marketing

Developments in Australasian Marketing

S. Tamer Cavusgil / STamer Cavusgil

264,04 €
IVA incluido
Disponible
Editorial:
Emerald Publishing Ltd
Año de edición:
2001
Materia
Sociedad y cultura: general
ISBN:
9780762306367
264,04 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region. This volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC’98) hosted by the Department of Marketing at the University of Otago in 1998.

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