LIBROS DEL AUTOR: stamer cavusgil

3 resultados para LIBROS DEL AUTOR: stamer cavusgil

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  • Born Global Firms
    Gary Knight / S. Tamer Cavusgil / STamer Cavusgil / STamer Prof Cavusgil
    This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduc...
    Disponible

    18,67 €

  • Conducting Market Research for International Business
    Gary Knight / John Riesenberger / S. Tamer Cavusgil / STamer Cavusgil
    This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face. ...
    Disponible

    18,70 €

  • Developments in Australasian Marketing
    S. Tamer Cavusgil / STamer Cavusgil
    Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region. This volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC’98) hosted by the Department of Marketing at the University of Otago in 1998. ...
    Disponible

    264,04 €