LIBROS DEL AUTOR: stamer cavusgil

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  • Developments in Australasian Marketing
    S. Tamer Cavusgil / STamer Cavusgil
    Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region. This volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC’98) hosted by the Department of Marketing at the University of Otago in 1998. ...
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    264,04 €