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Developing Winning Brand Strategies

Developing Winning Brand Strategies

Developing Winning Brand Strategies

Lars Finskud

18,77 €
IVA incluido
Disponible
Editorial:
Business Expert Press
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9781606490433
18,77 €
IVA incluido
Disponible

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Sobre IBD

This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers’ selection criteria enabling management to make informed strategic decisions.

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