LIBROS DEL AUTOR: lars finskud

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  • Developing Winning Brand Strategies
    Lars Finskud
    This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant...
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    18,77 €