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Developing the Business Case for a New Mobile Service

Developing the Business Case for a New Mobile Service

Peter Arvai

59,70 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2008
Materia
Empresa y gestión
ISBN:
9783639048155
59,70 €
IVA incluido
Disponible

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Sobre IBD

Are business models born over night? Not in the case study presented here, in which the reader gets an inside glimpse of the development of a new disruptive mobile service. Peter Arvai describes business model designing as a learning process that requires four elements: management involvement, candor, discussion facilitation and, last but not least, a clearly defined purpose. This work also reviews the aca­demic thought on innovations and business models as described by Chesbrough, Christensen, Osterwalder and Pigneur. The author suggests a process oriented perspective that takes into account the collaborative learning progression that occurs when innovators have to decide on a business model.

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