LIBROS DEL AUTOR: peter arvai

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  • Developing the Business Case for a New Mobile Service
    Peter Arvai
    Are business models born over night? Not in the case study presented here, in which the reader gets an inside glimpse of the development of a new disruptive mobile service. Peter Arvai describes business model designing as a learning process that requires four elements: management involvement, candor, discussion facilitation and, last but not least, a clearly defined purpose. T...
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