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Der Glücksspielmarkt aus Nachfragersicht

Der Glücksspielmarkt aus Nachfragersicht

Cordelia Mühlbach / Thorsten Teichert

60,95 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2018
Materia
Investigación de mercado
ISBN:
9783658214913
60,95 €
IVA incluido
Disponible

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Sobre IBD

Thorsten Teichert und Cordelia Mühlbach untersuchen die Konvergenz zwischen den beiden Märkten Gaming und Gambling aus Sicht der Konsumenten. Unter Anwendung der Repertory-Grid-Methode werden individuelle Wahrnehmungen der Konsumenten von Online-Gaming- und Online-Gambling-Produkten im direkten Vergleich analysiert. Bisher unbekannte und teils unbewusste Relevanzdimensionen werden so aus Konsumentensicht erhoben und statistisch ausgewertet. Mittels konkreter Produktvergleiche werden die betrachteten Spielekategorien in einem Produkt-Marktraum positioniert.

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