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Decoding Branding

Decoding Branding

Royce Yuen

267,99 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Empresa y gestión
ISBN:
9781138802667

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Decoding Branding explains the evolution of branding and how the disrupting factors like the digital revolution, technological advancement, changing consumer behavior, and the pandemic have reshaped the marketing landscape. 

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  • Decoding Branding
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