LIBROS DEL AUTOR: royce yuen

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  • Decoding Branding
    Royce Yuen
    Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic f...
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    74,56 €