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Decision Making in Marketing and Finance

Decision Making in Marketing and Finance

Paul Sergius Koku

132,92 €
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Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Ventas y marketing
ISBN:
9781137379474

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Sobre IBD

As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior

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