Marketing Higher Education

Marketing Higher Education

Paul Sergius Koku

315,59 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2022
ISBN:
9780367749170

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Sobre IBD

This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing both how universities are service providers and how education is a service, both of which need to be defined and marketed together.

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