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Dealing with Socially Responsible Consumers

Dealing with Socially Responsible Consumers

Jishnu Bhattacharyya

118,44 €
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Editorial:
Springer Nature B.V.
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9789811944567

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Sobre IBD

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.

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