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Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay

Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay

José Ramón Saura

295,33 €
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Editorial:
IGI Global
Año de edición:
2024
Materia
Inteligencia artificial
ISBN:
9798369369456

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The integration of artificial intelligence (AI) and digital marketing in governance has the potential to transform how governments engage with citizens, enhance transparency, and improve decision-making processes. However, these advancements also raise critical questions about privacy, ethics, and the safeguarding of individual freedoms in a data-driven world. Striking a balance between leveraging data for societal benefits and protecting personal rights is a pressing challenge. Understanding this dynamic is essential for fostering trust, crafting effective policies, and ensuring that technological progress aligns with core democratic principles. Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay provides a comprehensive overview of how data-driven strategies can coexist with fundamental privacy principles to foster an environment of trust and effective governance. It bridges the gap between technological potential and ethical governance. Covering topics such as behavioral governance, digital transformation, and surveillance economy, this book is an excellent resource for policymakers, government officials, technology professionals, industry leaders, legal experts, academicians, and more.

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