LIBROS DEL AUTOR: jose ramon saura

4 resultados para LIBROS DEL AUTOR: jose ramon saura

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  • Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay
    José Ramón Saura
    The integration of artificial intelligence (AI) and digital marketing in governance has the potential to transform how governments engage with citizens, enhance transparency, and improve decision-making processes. However, these advancements also raise critical questions about privacy, ethics, and the safeguarding of individual freedoms in a data-driven world. Striking a balanc...
    Disponible

    222,94 €

  • Big Data Marketing Strategies for Superior Customer Experience
    Jose Ramon Saura
    The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques to improve the users’ experiences and their analytical strategies. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods ...
    Disponible

    235,86 €

  • Teaching Innovation in University Education
    Jose Ramon Saura
    In the last decade, the development of new technologies has made innovation a fundamental pillar of education. Teaching innovation includes the evolution of both teaching and learning models to drive improvements in educational methodologies. Teaching innovation is a pioneer in the understanding and comprehension of the different teaching methodologies and models developed in t...
    Disponible

    216,16 €

  • Advanced Digital Marketing Strategies in a Data-Driven Era
    Jose Ramon Saura
    ...
    Disponible

    248,92 €