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Das Online-Erfolgsmodell digitaler Produkte

Das Online-Erfolgsmodell digitaler Produkte

Sebastian Schmidt

102,87 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835060883
102,87 €
IVA incluido
Disponible

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Sobre IBD

Sebastian Schmidt definiert zunächst ‚digitale Produkte’ und stellt deren Besonderheiten aus wirtschaftstheoretischer Sicht dar. Er zeigt, wie durch eine voll automatisierte Abwicklung, also durch eine Digitalisierung der Vermarktungsprozesse, virtuelle Wertschöpfungsnetzwerke digitaler Produkte entstehen können. Im Zusammenhang mit dem Aufbau von wirtschaftlich tragfähigen Geschäftsmodellen werden Innovationspotenziale sowie mögliche Kostensenkungspotenziale bei der Produktion und Vermarktung digitaler Produkte behandelt.

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Otros libros del autor

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