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Da Outbound a Inbound

Da Outbound a Inbound

João Félix

128,02 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786207959303
128,02 €
IVA incluido
Disponible

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Sobre IBD

Oggi il modo in cui le persone acquistano e acquisiscono informazioni è completamente cambiato: Internet ha subito una vera e propria trasformazione nei comportamenti e nelle abitudini dei consumatori. Insieme a questo cambiamento, i marketer di oggi devono adattarsi alle nuove esigenze del mercato e dei consumatori o rischieranno la loro esistenza, poiché la presenza sul web è diventata essenziale per le aziende. Questo è stato il punto di partenza per questo libro, che illustra una metodologia (l’Inbound Marketing) e l’insieme di tecniche e strumenti che permettono alle aziende e ai marketer di farsi trovare facilmente online, da prospect e clienti. Il libro intende illustrare il concetto di nuovo marketer, le cui competenze digitali gli consentono di sviluppare una presenza sul web, gestire piattaforme CMS e ottimizzare le azioni di marketing.

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