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Customer Satisfaction Evaluation

Customer Satisfaction Evaluation

Evangelos Grigoroudis / Yannis Siskos

267,65 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9781441916396

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Sobre IBD

Basic Methodological Approaches.- Other Methodological Approaches.- MUSA: Multicriteria Satisfaction Analysis.- Extensions of the MUSA Method.- Advanced Topics on the MUSA Method.- Customer Satisfaction Surveys and Barometers.- Applications in Business Organizations.- Customer Satisfaction and Information Systems.

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  • Customer Satisfaction Evaluation
    Evangelos Grigoroudis / Yannis Siskos
    Basic Methodological Approaches.- Other Methodological Approaches.- MUSA: Multicriteria Satisfaction Analysis.- Extensions of the MUSA Method.- Advanced Topics on the MUSA Method.- Customer Satisfaction Surveys and Barometers.- Applications in Business Organizations.- Customer Satisfaction and Information Systems. ...
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