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Customer Relationship Management

Customer Relationship Management

Carol J. Kerr / Kristin L. Anderson / Roger A. Formisano

21,20 €
IVA incluido
Disponible
Editorial:
McGraw-Hill
Año de edición:
2001
Materia
Emprendimiento y emprendedores
ISBN:
9780071379540
21,20 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
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Sobre IBD

This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today’s hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

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