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Customer Processes in Business-To-Business Service Transactions

Customer Processes in Business-To-Business Service Transactions

Janine Frauendorf

66,35 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9783835006010
66,35 €
IVA incluido
Disponible

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Sobre IBD

Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. Her focus is on the service blueprint: Originally a tool for the design and optimization of the service operator’s internal process, it is now extended taking into account the customer process aspect. She presents significant implications for services research and helpful suggestions for business practice.

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