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Customer Loyalty

Customer Loyalty

L. Etherington / S. Robinson

48,32 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9781349546428
48,32 €
IVA incluido
Disponible

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Sobre IBD

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

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Otros libros del autor

  • Customer Loyalty
    L. Etherington / S. Robinson
    The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines. ...
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