LIBROS DEL AUTOR: l etherington

2 resultados para LIBROS DEL AUTOR: l etherington

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  • Customer Loyalty
    L. Etherington / S. Robinson
    The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines. ...
    Disponible

    54,46 €

  • Customer Loyalty
    L. Etherington / S. Robinson
    The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines. ...
    Disponible

    48,32 €