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Customer Loyalty and Supply Chain Management

Customer Loyalty and Supply Chain Management

Ilenia Confente / Ivan Russo

84,57 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Empresa y gestión
ISBN:
9780367888947
84,57 €
IVA incluido
Disponible

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Sobre IBD

Despite much research on the subject in recent years, the relationship between customer loyalty- intended as a buyer’s intent to repurchase from a given supplier- and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within the marketing literat

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Otros libros del autor

  • Customer Loyalty and Supply Chain Management
    Ilenia Confente / Ivan Russo
    Despite much research on the subject in recent years, the relationship between customer loyalty- intended as a buyer’s intent to repurchase from a given supplier- and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within the marketing literature. This book fills the gap, dra...