LIBROS DEL AUTOR: ivan russo

1 resultados para LIBROS DEL AUTOR: ivan russo

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  • Customer Loyalty and Supply Chain Management
    Ilenia Confente / Ivan Russo
    Despite much research on the subject in recent years, the relationship between customer loyalty- intended as a buyer’s intent to repurchase from a given supplier- and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within the marketing literat ...
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    84,57 €