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Customer Loyalty and Success

Customer Loyalty and Success

J. Lynch

134,04 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1995
Materia
Ventas y marketing
ISBN:
9781349395125
134,04 €
IVA incluido
Disponible

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Sobre IBD

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company’s strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

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