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Customer Experience (CX) Engineering in Aerospace and Defense

Customer Experience (CX) Engineering in Aerospace and Defense

Dr. Lynn Phillips / Dr. Stanton Sloane / Mel Hughes

68,15 €
IVA incluido
Disponible
Editorial:
Archway Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9781665754903
68,15 €
IVA incluido
Disponible

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Sobre IBD

The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their 'Best Practices, Outside-In, Customer-Centric' approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher.They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.

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Otros libros del autor

  • Customer Experience (CX) Engineering in Aerospace and Defense
    Dr. Lynn Phillips / Dr. Stanton Sloane / Mel Hughes
    The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their 'Best Practices, Outside-In, Customer-Centric' approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher.They back up this claim with captivatingly told case study vignettes of 21st century competitions that they...