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Customer Engagement and Digital Business

Customer Engagement and Digital Business

Jamid Ul Islam

267,88 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Investigación de mercado
ISBN:
9781032831626

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  • Librería Samer Atenea
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Sobre IBD

This book explores the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. It equips scholars, strategists, and digital innovators with conceptual clarity and practical foresight needed to engage meaningfully with today’s empowered, tech-savvy consumers.

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