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Cross Cultural Consumer Behavior in an Emerging Economy

Cross Cultural Consumer Behavior in an Emerging Economy

Devinder Pal Singh / Manoj Kumar Sharma

117,53 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2014
Materia
Ventas y marketing
ISBN:
9783639718591
117,53 €
IVA incluido
Disponible

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Sobre IBD

The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.

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