LIBROS DEL AUTOR: manoj kumar sharma

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  • Cross Cultural Consumer Behavior in an Emerging Economy
    Devinder Pal Singh / Manoj Kumar Sharma
    The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the ...
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