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Croissance économique et commerciale à l’ère des technologies de l’information

Croissance économique et commerciale à l’ère des technologies de l’information

Amir Hossein Bandari / Dr. Abdolreza Alishahi / Dr. Morteza Bandari

112,94 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786208251260
112,94 €
IVA incluido
Disponible

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Sobre IBD

L’entreprise numérique est le processus d’application de la technologie numérique pour réinventer les modèles commerciaux et transformer les produits d’une entreprise et les expériences des clients - en innovant des produits qui créent une nouvelle valeur et en connectant les gens avec des objets, des connaissances et des expériences. Aujourd’hui, les gens dépensent de plus en plus d’argent en ligne, ce qui a amené les entreprises à mettre l’accent sur les sources de revenus et les canaux numériques. La croissance de l’économie numérique a rendu les gens plus familiers avec les produits et services numériques, ce qui a poussé les entreprises à rechercher de nouveaux avantages concurrentiels dans l’espace numérique. Selon Accenture, 'les entreprises numériques créent des avantages concurrentiels basés sur des combinaisons uniques de ressources numériques et physiques. Elles font des choses que les autres ne peuvent pas faire et de manière à créer un avantage comparatif'.

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