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Crisis Management in the Food and Drinks Industry

Crisis Management in the Food and Drinks Industry

Colin Doeg

146,24 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9781441936202
146,24 €
IVA incluido
Disponible

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Sobre IBD

The anatomy of a crisis.- Protecting your brands and reputation.- Preparing for the unthinkable.- The Internet-a two-edged sword.- Tactics to avoid being caught off-guard.- Product tampering-a constant threat.- Issues tracking and management.- Meeting the media.- Do I need help?.- Sources of technical help.- The powers of enforcement authorities.- Managing a crisis.- Diet and health.- Problems facing the food industry.- Dealing with extremist organizations and terrorist threats.- Bioterrorism-a clear and present danger.- Significant crises.- Interesting case histories.- Events that will shape the future.

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