LIBROS DEL AUTOR: colin doeg

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  • Crisis Management in the Food and Drinks Industry
    Colin Doeg
    The anatomy of a crisis.- Protecting your brands and reputation.- Preparing for the unthinkable.- The Internet-a two-edged sword.- Tactics to avoid being caught off-guard.- Product tampering-a constant threat.- Issues tracking and management.- Meeting the media.- Do I need help?.- Sources of technical help.- The powers of enforcement authorities.- Managing a crisis.- Diet and h...
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