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Creativity and Advertising

Creativity and Advertising

Andrew McStay

268,30 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2013
Materia
Estudios mediáticos
ISBN:
9780415519540

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Sobre IBD

@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.

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