Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Creating Signature Stories
Creating Signature Stories

Creating Signature Stories

Creating Signature Stories

David Aaker

16,22 €
IVA incluido
Disponible
Editorial:
Morgan James LLC (IPS)
Año de edición:
2018
Materia
Ventas y marketing
ISBN:
9781683506119
16,22 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Aaker on Branding
    David Aaker
    Some companies and products seem to thrive year after year.What’s their secret? A powerful brand.David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build and grow their brands.Now, in this fully revised second edition, Aaker brings his...
    Disponible

    17,45 €

  • The Future of Purpose-Driven Branding
    David Aaker
    The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm’s social effort, and advance their business. ...
    Disponible

    14,16 €

  • Owning Game-Changing Subcategories
    David Aaker
    Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital. ...
    Disponible

    15,79 €

  • From Fargo to the World of Brands
    David Aaker
    David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands—with stops in marketing models, market research, advertising management, emotional advertising, and business strategy—and chronicles his attempt...
  • From Fargo to the World of Brands
    David Aaker
    David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands—with stops in marketing models, market research, advertising management, emotional advertising, and business strategy—and chronicles his attempt...
    Disponible

    24,97 €