LIBROS DEL AUTOR: david aaker

9 resultados para LIBROS DEL AUTOR: david aaker

david aaker Eliminar filtro Quitar filtros
  • Aaker on Branding
    David Aaker
    Some companies and products seem to thrive year after year.What’s their secret? A powerful brand.David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build and grow their brands.Now, in this fully revised second edition, Aaker brings his...
    Disponible

    17,45 €

  • The Future of Purpose-Driven Branding
    David Aaker
    The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm’s social effort, and advance their business. ...
    Disponible

    14,16 €

  • Owning Game-Changing Subcategories
    David Aaker
    Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital. ...
    Disponible

    15,79 €

  • Creating Signature Stories
    David Aaker
    Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging. ...
    Disponible

    16,22 €

  • Marken erfolgreich gestalten
    David Aaker / Felix Stöckle / Florian Stahl
    Ein kompakter Überblick über die nützlichsten Konzepte und Methoden für die Entwicklung starker Marken, die sich im Wettbewerb erfolgreich differenzieren. Die 20 Grundsätze basieren auf dem weltweit aktuellsten Wissensstand über Marken, ihre Etablierung und Weiterentwicklung. Sie zeigen die verschiedenen Möglichkeiten auf, die Manager bei der Gestaltung von Marken haben, und wi...
    Disponible

    48,19 €

  • Strategisches Markt-Management
    David A. Aaker
    Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer­ ten und Umsetzen von Unternehmensstrategien. Ein erfolgreiches Managementsystem hilft Managern: 1. Visionen fUr ihre Geschaftsfelder zu haben, 2. eine dynamische Umwelt zu beobachten und zu verstehen, 3. strategische Alternativen zu generieren, die auf jede das Unternehmen...
    Disponible

    72,01 €

  • Brand Leadership
    David A. Aaker / David AAaker / Erich Joachimsthaler
    A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as 'the dean of the brand-equity movement,' Aaker now prepares managers for the next level of the brand revolution -- brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler des...
    Disponible

    20,64 €

  • From Fargo to the World of Brands
    David Aaker
    David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands—with stops in marketing models, market research, advertising management, emotional advertising, and business strategy—and chronicles his attempt...
    Disponible

    24,97 €

  • Brand Equity & Advertising
    Alexander L. Biel / David A. Aaker
    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the 'real world.' The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain in...
    Disponible

    169,95 €