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Corporate Brand Design

Corporate Brand Design

Mohammad Mahdi Foroudi / Pantea Foroudi

301,69 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9780367514990

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This book offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. Readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.

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Otros libros del autor

  • Corporate Brand Design
    Mohammad Mahdi Foroudi / Pantea Foroudi
    Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand developmen...
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