LIBROS DEL AUTOR: pantea foroudi

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  • Corporate Brand Design
    Mohammad Mahdi Foroudi / Pantea Foroudi
    Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand developmen...
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    89,76 €