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Contra a tendência

Contra a tendência

Roman Rogozhnikov

83,11 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209064791
83,11 €
IVA incluido
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Sobre IBD

A proliferação das redes sociais (SNS) nos últimos 20 anos é um fenómeno tecno-social da nossa era. Desde que surgiu em 2004, o Facebook, a rede social mais popular do mundo, superou constantemente os seus rivais na esmagadora maioria dos países. No entanto, existem algumas exceções, sendo a Rússia uma delas: o Vkontakte, a rede social local do país, continua a ser o site mais popular deste tipo na Rússia. O objetivo deste projeto de investigação é descobrir o que motiva os utilizadores russos de SNS a preferir um site de rede social nacional ao seu rival global, o Facebook. A teoria dos usos e gratificações e a teoria das redes sociais formam o quadro teórico deste estudo e orientam a escolha da metodologia, bem como o processo de análise e discussão. Nesta investigação, foi aplicada uma abordagem metodológica qualitativa, em particular entrevistas e estudos de caso comparativos. O estudo fornece informações novas sobre o tema pouco investigado da utilização das redes sociais na Rússia, contribuindo assim para os trabalhos académicos existentes na área.

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