Noz Urbina / Rahel Anne Bailie
Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
If you’ve been asked to get funding for a content strategy initiative and need to build a compelling case, if you’ve been approached by your staff to implement a content strategy and want to know thebusiness benefits, or if you’ve been asked to sponsor a content strategy project and don’t know what one is, this book is for you.Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.
