LIBROS DEL AUTOR: rahel anne bailie

2 resultados para LIBROS DEL AUTOR: rahel anne bailie

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  • The Language of Content Strategy
    Rahel Anne Bailie / Scott Abel
    The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession.Each term has been def...
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    23,50 €

  • Content Strategy
    Noz Urbina / Rahel Anne Bailie
    If you’ve been asked to get funding for a content strategy initiative and need to build a compelling case, if you’ve been approached by your staff to implement a content strategy and want to know thebusiness benefits, or if you’ve been asked to sponsor a content strategy project and don’t know what one is, this book is for you.Rahel Anne Bailie and Noz Urbina come from distinct...
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    60,08 €