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Contemporary Issues in Marketing and Consumer Behaviour

Contemporary Issues in Marketing and Consumer Behaviour

Andreas Chatzidakis / Elizabeth Parsons / Pauline Maclaran

302,06 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9781032061993

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This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in.

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  • Contemporary Issues in Marketing and Consumer Behaviour
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    This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us...
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