LIBROS DEL AUTOR: pauline maclaran

4 resultados para LIBROS DEL AUTOR: pauline maclaran

pauline maclaran Eliminar filtro Quitar filtros
  • Contemporary Issues in Marketing and Consumer Behaviour
    Andreas Chatzidakis / Elizabeth Parsons / Pauline Maclaran
    This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us...
    Disponible

    83,51 €

  • Contemporary Issues in Marketing and Consumer Behaviour
    Andreas Chatzidakis / Elizabeth Parsons / Pauline Maclaran
    This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. ...
    Disponible

    302,06 €

  • The SAGE Handbook of Marketing Theory
    Barbara Stern / Michael Saren / Pauline Maclaran
    Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume. ...
    Disponible

    93,15 €

  • Critical Marketing
    Christina Goulding / Michael Saren / Pauline Maclaran
    Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing ...
    Disponible

    102,85 €