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Contemporary Issues in Digital Marketing

Contemporary Issues in Digital Marketing

Outi Niininen

94,24 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Negocios internacionales
ISBN:
9780367555351
94,24 €
IVA incluido
Disponible

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Sobre IBD

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:Big Data, Artificial Intelligence and Analytics in Digital MarketingEmerging technologies and how they can enhance User ExperienceHow ’digital’ is changing servicescapesIssues surrounding ethics and privacyCurrent and future issues surrounding Social MediaKey considerations for the future of Digital MarketingCase studies and examples from real-life organisationsUnique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.

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