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Contemporary Issues in Digital Marketing

Contemporary Issues in Digital Marketing

Outi Niininen

315,62 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Negocios internacionales
ISBN:
9780367555337

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This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.

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