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Consumer Behaviour

Consumer Behaviour

Jaywant Singh / Malcolm Wright / Robert East

267,30 €
IVA incluido
Consulta disponibilidad
Editorial:
Sage Publications
Año de edición:
2021
Materia
Empresa y gestión
ISBN:
9781529730845

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Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

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Otros libros del autor

  • Consumer Behaviour
    Jaywant Singh / Malcolm Wright / Robert East
    Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. ...