LIBROS DEL AUTOR: jaywant singh

4 resultados para LIBROS DEL AUTOR: jaywant singh

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  • Brands and Consumers
    Benedetta Crisafulli / Jaywant Singh
    Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice. ...
    Disponible

    46,76 €

  • Brands and Consumers
    Benedetta Crisafulli / Jaywant Singh
    Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice. ...
    Disponible

    90,04 €

  • Consumer Behaviour
    Jaywant Singh / Malcolm Wright / Robert East
    Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. ...
    Disponible

    267,30 €

  • Consumer Behaviour
    Jaywant Singh / Malcolm Wright / Robert East
    Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. ...
    Disponible

    109,62 €