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Consumer Behaviour Dimensions

Consumer Behaviour Dimensions

Derrick Nukunu Akude

75,44 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208224080
75,44 €
IVA incluido
Disponible

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Sobre IBD

This book offers a comprehensive exploration of consumer behavior, blending historical perspectives with contemporary developments. It delves into foundational theories while examining emerging trends shaped by technology, culture, and global markets. Through a critical review of preceding literature and insightful analysis, the book expands on established dimensions of consumer behavior, providing practical implications for researchers, marketers, and business leaders. It serves as a definitive guide for understanding the evolving nature of consumer decision-making in a rapidly changing environment.

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