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Consumer Behavior

Consumer Behavior

Morris B. Holbrook

100,08 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9781032908854
100,08 €
IVA incluido
Disponible

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Sobre IBD

Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.

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Otros libros del autor

  • Consumer Behavior
    Morris B. Holbrook
    Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays. ...
  • Consumer Research
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