LIBROS DEL AUTOR: morris b holbrook

18 resultados para LIBROS DEL AUTOR: morris b holbrook

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  • Qualitative Methods, Part II
    Morris B. Holbrook / Vibrant Publishers
    Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism by Morris B. Holbrook delves into the symbolic meanings that consumers attach to the products and services they choose. This book examines how consumption is not just about utility, but also about the symbolic values that items represent in consumers’ lives. Holbrook’s exploration highlights the c...
    Disponible

    84,84 €

  • Qualitative Methods, Part III Subjective Personal Introspection
    Morris B. Holbrook / Vibrant Publishers
    Qualitative Methods, Part III: Subjective Personal Introspection by Morris B. Holbrook explores the powerful role of subjective personal introspection in understanding consumer behavior. This book delves into the introspective methods that allow consumers to reflect on their own thoughts, emotions, and experiences in relation to the products and services they use. Holbrook pres...
    Disponible

    85,11 €

  • Marketing Applications Branding, Communications, and Strategy
    Morris B. Holbrook / Vibrant Publishers
    Marketing Applications: Branding, Communications, and Strategy by Morris B. Holbrook offers a comprehensive guide to the practical application of marketing principles in the areas of branding, communications, and strategic development. Holbrook explores the dynamic and ever-evolving landscape of modern marketing, emphasizing the crucial role that effective branding plays in bui...
    Disponible

    85,30 €

  • Macromarketing Applications, Part I Ethical Concerns, Social Issues, and Animal Companions
    Morris B. Holbrook / Vibrant Publishers
    Macromarketing Applications, Part I: Ethical Concerns, Social Issues, and Animal Companions by Morris B. Holbrook explores the intersection of marketing with social responsibility and ethical considerations. This book addresses critical topics such as corporate ethics, sustainability, and the ethical treatment of animals in the marketplace. Holbrook discusses how marketing stra...
    Disponible

    84,69 €

  • Macromarketing Applications, Part II Marketing versus Consumer Research
    Morris B. Holbrook / Vibrant Publishers
    Macromarketing Applications, Part II: Marketing versus Consumer Research by Morris B. Holbrook explores the evolving relationship between marketing strategies and consumer research. This book critically examines how marketing practices often clash with consumer research methodologies, especially in understanding the real needs and behaviors of consumers. Holbrook analyzes the t...
    Disponible

    85,76 €

  • Inspirational Applications, Part I Marketing Education
    Morris B. Holbrook / Publishers
    Inspirational Applications, Part I: Marketing Education by Morris B. Holbrook explores the pivotal role of education in shaping the future of marketing. This book provides a thought-provoking look at how marketing education has evolved and how it can inspire the next generation of marketing professionals. Holbrook examines the key concepts, frameworks, and theories that have sh...
    Disponible

    85,85 €

  • Inspirational Applications, Part II Scholarship and Creativity
    Morris B. Holbrook / Publishers
    Inspirational Applications, Part II: Scholarship and Creativity by Morris B. Holbrook explores the integral role of scholarship and creativity in shaping innovative marketing strategies. This book delves into how academic research and creative thinking can inspire new approaches to marketing, consumer behavior, and branding. Holbrook emphasizes the value of blending rigorous sc...
    Disponible

    84,60 €

  • Traditional Decision-Oriented Approaches
    Morris B. Holbrook / Vibrant Publishers
    Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models by Morris B. Holbrook offers a deep exploration of foundational models that have shaped the understanding of consumer decision-making. This insightful book provides an in-depth look at the classical approaches that focus on consumer attitudes, cognitive processing,...
    Disponible

    85,40 €

  • Radical Experiential Views
    Morris B. Holbrook / Vibrant Publishers
    'Radical' Experiential Views: The Consumption Experience and Customer Value by Morris B. Holbrook dives deep into the transformative role of consumer experiences in shaping value perceptions. This groundbreaking work challenges traditional marketing models by emphasizing the emotional and experiential aspects of consumption, offering a fresh perspective on how customers engage ...
    Disponible

    84,43 €

  • Emotions
    Morris B. Holbrook / Vibrant Publishers
    Emotions by Morris B. Holbrook explores the profound role of emotions in consumer behavior and marketing, providing a comprehensive examination of how emotional responses shape decision-making processes. In this groundbreaking work, Holbrook delves into the complex interplay between consumer emotions and their perceptions of products, brands, and services, offering insights tha...
    Disponible

    85,09 €

  • Esthetics and Tastes, Part I
    Morris B. Holbrook / Vibrant Publishers
    Esthetics and Tastes, Part I: Art and Entertainment by Morris B. Holbrook offers a thought-provoking exploration of how art and entertainment shape consumer preferences and taste. This book delves into the deeper psychological and cultural factors that influence how individuals perceive and engage with artistic and entertainment experiences. Holbrook examines the role of aesthe...
    Disponible

    85,11 €

  • Esthetics and Tastes, Part II
    Morris B. Holbrook / Vibrant Publishers
    Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise by Morris B. Holbrook expands on the complex relationships between consumer preferences and their personal characteristics. This book explores how personality traits, social class, and levels of expertise influence aesthetic tastes and the consumption of art, entertainment, and luxury goods. Holbrook in...
    Disponible

    85,40 €

  • Nostalgia and Age-Related Preferences
    Morris B. Holbrook / Vibrant Publishers
    Nostalgia and Age-Related Preferences by Morris B. Holbrook examines the powerful influence of nostalgia on consumer behavior and how it varies across different age groups. This thought-provoking book explores how consumers’ preferences are shaped by past experiences, memories, and the emotional attachment they have to previous eras. Holbrook delves into the psychological and c...
    Disponible

    85,16 €

  • Quantitative Methods
    Morris B. Holbrook / Vibrant Publishers
    Quantitative Methods: MDS, MDA, CCA, and Beyond by Morris B. Holbrook presents a comprehensive analysis of advanced statistical methods used in consumer behavior and marketing research. This book delves into techniques such as Multidimensional Scaling (MDS), Multiple Discriminant Analysis (MDA), and Canonical Correlation Analysis (CCA), explaining how these tools can be applied...
    Disponible

    85,48 €

  • Qualitative Methods, Part I
    Morris B. Holbrook / Vibrant Publishers
    Qualitative Methods, Part I: Interpretive Approaches by Morris B. Holbrook explores the power of interpretive research in understanding consumer behavior. This book introduces readers to qualitative research techniques that delve into the subjective experiences, emotions, and meanings consumers attach to products, brands, and services. Holbrook’s approach emphasizes the importa...
    Disponible

    84,78 €

  • Consumer Behavior
    Morris B. Holbrook
    Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays. ...
    Disponible

    100,08 €

  • Consumer Research
    Morris B. Holbrook
    ...
    Disponible

    107,79 €

  • Postmodern Consumer Research
    Elizabeth Hirschman / Morris B. Holbrook
    ...
    Disponible

    144,66 €