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Consumer Aesthetic Experience in a Retail Context

Consumer Aesthetic Experience in a Retail Context

Krittinee Nuttavuthisit

73,01 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783639221688
73,01 €
IVA incluido
Disponible

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Sobre IBD

This book, Consumer Aesthetic Experience in Retail Atmospherics, suggests a way to integrate the philosophy of aesthetics into the domain of retail marketing. Realizing that research on consumer aesthetic experience must broaden into a diverse sociocultural context, this ethnographic study was conducted in a shopping mall with the goal to develop a theory that explains how a variety of consumer aesthetic experiences is formed, and what the major factors that account for this variety are. As a result, this book illustrates the four dominant categories of consumer aesthetic experiences - pure, popular, modern, and postmodern - and their unique characteristics. This study also extends our understanding of the co-creative experience of the consumer and demonstrates how to enhance retail design strategy.

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